Mindmatrix Marketing Automation Software Updates Its Asset Module to Offer Users an Easier Asset Sharing Experience

The marketing automation software's asset sharing functionality has been updated to allow users to share multiple assets of varied formats in a single email

Mindmatrix has updated its marketing automation software’s asset module that makes sharing of assets with fellow users and contacts more efficient. Earlier, only a single asset could be shared via email at one time, but now the marketing automation software allows users to share multiple assets of different types including videos, PDF documents, web assets, etc.

Mindmatrix already has a very strong asset management system built into it, but the company has always been working to make it more efficient and the recent updates are just additional steps in that direction.

Last year marked a big step forward for Mindmatrix’s asset management module in the form of the asset-opportunity integration feature. This feature worked to automatically map the assets to the opportunities and offer asset recommendations to the users. Early this year, Mindmatrix marketing automation software was upgraded to include ’On-behalf marketing’ that allows corporate marketing teams to send emails and update social media pages on behalf of their channel partners. The upgrade also included the addition of the asset configuration tab and a global asset search feature to its asset management software/ IT also upgraded the asset filter management feature. These additions offered laser-focused asset search results that cut across all asset categories.

Harbinder Khera, CEO, Mindmatrix, says “We are the only company to offer all of the 4 elements-Marketing automation, sales enablement, channel enablement and asset management on a single platform, and we want to ensure that we always excel in each of these spheres. So, we pay a lot of attention to each of these elements and work constantly innovate and improve. It is this approach that has spurred a lot of the updates that the asset management module has seen this year.”

About Mindmatrix
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End-to-end services that make you successful

Mindmatrix Partner Relationship Management Software Updates Its Dashboard and Partner Portal Modules to Offer Users a More Personalized Experience

The PRM Software’s dashboard and partner portal can now be customized to match company/channel partner branding standards

With a view to increasing channel engagement levels, Mindmatrix Partner Relationship Management Software’s dashboard and partner portal now offer users a more personalized experience by allowing companies to customize the font style and portal colors to match their branding standards or those of their channel partner's.

Mindmatrix partner portal allows for easy, centralized, yet local, marketing and sales messaging. It allows corporate marketing arms to create sales and marketing collateral and automatically tailors them for channel partners and their prospects, thus improving channel partner messaging and helping channel partners become more effective at selling without impacting the corporate brand.

Speaking about the Partner Relationship Management Software's channel partner portals, Harbinder Khera, (CEO-Mindmatrix) said, "Every organization knows how important it is for their channel partners to share their marketing and sales vision. But, more often than not, companies find it challenging to pull them onto the same page. Mindmatrix Partner Relationship Management Software provides a solution to this challenge with its channel partner portals and partner dashboards. Walking that extra mile in a relationship just goes to show how much you care and always strengthens a relationship. The same goes for your relationship with your channel partners. If you want your channel partners to choose you over other vendors, you need to stand out. You need to treat your channel partners like an extended sales team, give them every kind of support they need to sell, make them feel like a part of your organization and our customized partner portals and dashboards are a step in that direction.”

About MindMatrix
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.

End-to-end services that make you successful

Leading Sales Enablement, Channel Marketing and Partner Relationship Management Software Provider, Mindmatrix Enhances Its Reporting Module

The PRM Software's reporting module now offers in-depth reporting and analytics
Mindmatrix Partner Relationship Management Software has been upgraded to strengthen its reporting and analytics module across user organizations and groups.
Mindmatrix PRM Software now offers a more in-depth view of which assets salespeople and channel partners are using with what prospects, and at what stages of the sales cycle. This allows managers to coach those who are not using the right assets for the right types of prospects at the right time, thus helping them improve their close rates and drive revenue. Earlier these reports were available only to users in the role of site administrators, which limited the access to one or two users in the top management. However, based on customer feedback, a need was felt for these reports to be made available at middle and lower management levels as well, which prompted this enhancement.
Harbinder Khera, CEO, Mindmatrix says, “Companies strive for increased adoption of their sales enablement/partner relationship management software, but often find it to be an elusive goal. One of the key reasons for this is lack of visibility into salespeople’s or channel partner’s activities. If you don’t know what marketing/sales activities they engaged in, you cannot judge their engagement levels and consequently take remedial measures. That’s why this enhancement to our partner relationship management software is so important. It makes key data available at the right time and literally in a single click.”

About Mindmatrix 
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End-to-end services that make you successful

The Good and Bad of Partner Recruitment: Part Two

Last week we spoke of 'Bad' partner recruitment techniques--that never give you the intended results in the long run. This week we discuss what you should have done in the first place. 

Create a profile of your ideal partner
As with any new marketing strategy, you should focus on engaging your ideal partner. Create a profile of the partner you think would do the best job reselling your products.

Here's an example below --

















I chose some simple factors that should affect the bare minimum of partners entering into program. 
  • Champion - While champions may be difficult to rely on long term, they can help drive adoption selling your products.
  • Industry - If the industry the reseller services doesn't fit your product, don't focus on these contacts.
  • Number of Sales reps - Sales reps are lifeblood of any organization. Try to find out if your partner has the bandwidth to support reselling with a robust/well-organized sales team.
  • Dedicated Marketing Rep - Marketing reps will get in touch with you the most to help generate leads for sales teams. Partners with marketing resources will be easier to tap to resell AND are more likely to provide constructive resources for feedback and engagement down the line.
Damage control and Re-evaluate
Re-examine your partnerships and find out where you may have misstepped. Repair any damaged relationships with phone calls or email campaigns designed to restore faith. You can even share that you are focusing on a relaunch of your partner program over the next 3 to 6 months that focuses on supporting your partners. 

Here are some examples of steps you can take --
  • Let any struggling or unhappy partners who have personally been in touch with you know you are revamping to better support your resellers
  • Come prepared to any damage control situation with your ideal sellers ready to talk about a 3-6 month plan for better engagement and support
  • Create a core group of partners to enable, based on your ideal profile
For the next few months, your core group will become your focus to improve engagement and model the rest of your partner program after. Once this is done, you should be able to start digging in deeper to better manage your channel program in the future.