Mindmatrix marketing automation software introduces ‘interactive banners’

Users can now add attractive, attention-grabbing banners to the assets created in the marketing automation software platform

Mindmatrix marketing automation software’s new feature allows users to take their marketing and sales assets to the next level by adding interactive banners to them. This feature basically allows the user to create attractive banners using text, images, videos, call to action buttons, slideshows and fancy animation styles. These banners can be made a part of external assets created using the Mindmatrix marketing automation software, such as landing pages, emails, web forms, etc.It can also be used internally, such as for the internal sales playbook, partner portal welcome page, the dashboards, etc.

Mindmatrix CEO, Harbinder Khera says, “As a company, we have always worked to make the marketer’s job easier and the salespeople more independent. This is one more step in that direction. The Interactive Banner feature allows users to create amazing sales and marketing assets with zero coding knowledge. Just drag and drop a few elements here and there and you have a great landing page with a slideshow banner or an email with an interactive CTA! Another important aspect is that the interactive feature can be also used by companies internally to drive adoption and engagement of the Mindmatrix platform by their channel partners and salespeople. Companies can  use this feature for announcements, such as the addition of new sales assets, employee of the month, or availability of new MDF. These interactive banners can be put up on the welcome page of the partner portal or on the dashboard or in the internal playbook section, so it gets the channel partner’s/salesperson’s attention.”

About Mindmatrix
Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End to end services that make you successful

Mindmatrix Channel Marketing Automation Software Introduces the Chrome Extension That Truly Takes Channel Marketing Automation to the Next Level

The channel marketing automation software’s new plugin generates new leads for users in a single click, allows users to view the performance of their marketing/sales assets and campaigns, and makes social media marketing a breeze

Mindmatrix channel marketing automation software’s new feature addition makes it possible for its users to view key marketing metrics and engage in quick social media marketing campaigns. To access this feature, users need to download a plugin for Chrome released by Mindmatrix. The plugin, called the Mindmatrix Chrome Extension, allows users to view the assets available in their Mindmatrix accounts, analyze the performance of their marketing/sales activities, create opportunity records and send assets to their contacts in the Mindmatrix channel marketing automation softwareplatform using their gmail accounts.
Another key feature of Chrome Extension is social media marketing. The Chrome extension allows Mindmatrix channel marketing automation software users to publish social media posts across Twitter, LinkedIn and Facebook if the user’s social media account has been synchronized with Mindmatrix. The users can even publish posts on the pages of the users of other groups and organizations, provided they have the required permissions in the Mindmatrix platform.
The Chrome Extension also brings the “Lead Generator” to Mindmatrix users. By automatically generating leads based on minimal lead information, the lead generator is every marketer’s dream. All the user has to do is key in the lead’s first name, last name and company name into the channel marketing automation software’s Chrome Extension and the tool will generate their email IDs based on the the lead company’s email pattern.
Harbinder Khera, CEO, Mindmatrix, says, “Channel marketing is quite complex and companies that invest in channel marketing automation software to make it easier often find that their channel partners are not as responsive to their investment. We know that to get maximum ROI on your channel marketing automation software investment, your channel partners have to actually use it. Mindmatrix Chrome Extension makes it easy for channel partners to use the channel marketing automation software and derive maximum benefit from it, automatically boosting channel engagement levels.“

About MindMatrix 
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End-to-end services that make you successful

Reasons why your investment in channel marketing automation may fail

You might have heard a lot about how channel marketing automation software can help you grow your business, but did you know that there’s a good chance it may not work? Most vendors invest in channel marketing automation software expecting immediate results. After all, more leads and faster customer sign ups were promised, right? Then, what goes wrong? Here’s a list

No marketing/sales gameplan
Your channel partners have multiple vendors and they promote multiple products/services. With their attention divided, your channel partners may not be able to tell your story in the same way (as good as) you. Provide them with a custom marketing/sales gameplan that they can put to work using your channel marketing automation software.

No fresh, relevant, content
When it comes to marketing your products and services, content is the king. No matter how good your channel marketing automation software, it won’t work unless you feed fresh content into it: content that helps your channel partners to keep your customers and leads engaged.

No sales-marketing concierge services
Let’s say your channel partners are highly engaged and do adopt your new channel marketing automation software, but, they still won’t have the time to work in it consistently. If you want your investment in channel marketing automation software to truly pay off, you need to deploy virtual resources who can work in the channel marketing automation software for your channel partners, taking care of the mundane, regular tasks such as running marketing and sales campaigns or importing lead lists, etc.for them.

Your channel partners already have too much going on to spend time learning to use new channel marketing tools. That is why you need a channel marketing automation software vendor who covers all the loose ends. Someone who will be your trusted partner in your channel marketing enablement effort. Not someone who just sells you a channel marketing automation platform and then leaves it up to you to figure out how to make the most of it.

If you found this blog post interesting, please register for the Mindmatrix-SiriusDecisions webinar on Channel Marketing Concierge on Wednesday. September 13, 1PM EST/10AM PST. (If you can’t attend live, register to get the recording)

Angela Leech, Research Director- SiriusDecisions, will discuss
  • The most effective means for delivering channel marketing programs that achieve the highest adoption rates and ROI
  • The 5 elements of an effective channel marketing concierge model
  • How you can prepare for successful channel marketing enablement through marketing concierge services

The Good and Bad of Partner Recruitment: Part One

Most channel programs are inundated with Partners with various skills, funnel sizes and lead quality (or lack of leads). The challenge for most Channel Managers lies in the fact that recruiting Partners is easy--but actually identifying good Partners who can resell is a much more involved process.

In the article below, I'm going to discuss why most Channel Managers end up facing these challenges, and what they can do to rescue a poor partner program in it's early stages.

Why is Partner recruitment "easy"?
For most vendors, partner recruitment can be as simple as purchasing a list, making a phone call, and then signing up potential resellers.

The resources you devote at the partner recruitment stage are fairly minimal and don't involve too much ground work to get going. You share already existing sales assets, a product catalogue, and a compensation plan. This makes the early recruitment stage great in case you happen to--
  • Have an easy product to sell
  • Find "diamond in the rough" partners who are able to resell easily
  • Already have sales assets in place you can share with partners
This means "Bad" Partner recruitment is easy. The low level of resources involved to kick start the process lends itself to sloppy management. 

For this reason, most channel/sales managers who specialize in partner recruitment find the first stage--finding and signing up partners--to be relatively seamless.  Without too much effort, you might find that regardless of your company size, you can create a big bucket of partners to support your reselling efforts. You may even get lucky with a few who are able to drive most of your business.

Most early recruitment programs focus on bringing in as many Partners as possible relying on the 80/20 rule --- where 20% of partners ultimately become responsible for 80% of actual sales. This is why most partner programs actually struggle with more partners than they can actually support.

Can too many Partners negatively affect your brand?
From small to enterprise level businesses, too many partners can easily become unmanageable. 

Large numbers of partners without proper infrastructure can:
  • Increase support demands
  • Lead to over-exposure
  • Create poor end-user (customer) experiences 
All of this combined can negatively affect your company's brand and reputation. This is why regardless of business size, at some point every channel manager takes a step back to re-examine the health, growth, and engagement of partners in their channel program.

The first thing you should do when you've hit this point of struggle is calmly reassess what issues you can address in the short term and then plot out your long term goals.

Next week, I will discuss "Good" partner recruitment techniques and tell you how you should actually go about recruiting channel partners.