The answer: Channel Marketing Concierge Services, as a part of Channel Enablement
Channel marketing concierge services work to offer channel partners all the marketing support they need to push your brand and sell more. They play a key role in keeping your channel partners in-tune with your offerings, brand, and marketing messaging.
Channel marketing concierge services
- Help drive significant ROI from your investment in channel marketing programs and tools
- Strengthen vendor-partner relationships by ensuring channel partners get timely support in selling vendor products/services
- Ensure channel partners actually use the channel marketing resources and tools made available to them
- Improve overall partner performance by helping them sell more
- Ensure vendor brand and messaging stays true at every level
- Allow vendors to scale up their channel model and support a stable of channel partners efficiently without overloading their corporate marketing teams
Channel marketing concierge services are a great mechanism to increase adoption rates of channel marketing programs among channel partners and also boost partner engagement and loyalty levels.
So what kind of concierge services do channel partners really need? Visit this blog next week to find out.