Partner Portals- An essential element in PRM of cloud channel partners

As per the 2112 Channel Forecast for this year, Cloud Computing Ranked 3rd Among Technologies with Greatest Growth Potential in 2017. This means the growth potential for cloud companies is enormous. However, this also means that you need to ensure your cloud channel partners are well-equipped to handle the opportunities that come their way.

Unlike salespeople, your cloud channel partners don’t have hands-on access to your sales/marketing training sessions or brand induction workshops. They don’t have the luxury of having a solid sales game plan written out for them every quarter. But, you can change all of that with a partner portal. A partner portal provides your channel partners easy access to critical elements that will help them close deals faster. A partner portal plays a key role in making it easy for them to sell more for you.

Channel partner portals are becoming commonplace. If you want your channel partners to use your partner portal regularly, you need to make it better than the others. 

Ideally, your partner portal should cover EVERYTHING that your channel partners will need when selling your product or service. Examples include asset repository, deal registration capability, MDF application, access to training & certification programs, access to chat support so they can reach out to you instantly, etc. Offer tools for collaboration, support and assistance direct from the portal, and of course, make sure it is available whenever they need it. That means making sure your partner portal is accessible via smartphone and other internet enabled devices. The more hassle-free your partner portal, the greater the chances your channel partners will actually use it.

But, a partner portal is just ONE of the TEN essential elements for successful cloud channel enablement. To discover the other 9, please watch the Mindmatrix-2112 webinar recoding, ‘‘10 Essential Elements for Building a Cloud Channel’. The channel enablement webinar focuses on cloud management strategies that can help drive revenue and adoption.


Larry Walsh, CEO & Chief Analyst of The 2112 Group hosted this webinar. Larry is one of the most recognizable figures in the IT channel and security communities. A seasoned journalist, analyst, author, and industry commentator, he is also the founder of Channelnomics, a leading provider of IT channel news and analysis.

Watch Webinar Recording Now!

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