Introduces the #OnePlatformm hashtag, new logo, and updates website and description to match the company’s core ideology that complete enablement of direct and indirect sales channels cannot happen in silos
Mindmatrix Inc., the Pittsburgh-based, leading Partner Relationship Management, Sales and Channl Enablement Software Provider has done a major branding overhaul to match its new positioning as the ONLY platform in the industry that offers marketing and sales enablement of direct and indirect channels.
Harbinder Khera, CEO, Mindmatrix, says, “Ever since its inception, Mindmatrix has been ahead of its times. When others were only foraying into email marketing automation, we were offering a complete marketing enablement platform and by the time the industry caught up with us on marketing enablement, Mindmatrix had already moved to marketing and sales enablement and more recently, to Partner Relationship Management and channel enablement. If there’s one thing we realized during this journey, it is, that enablement of your sales networks--be it direct or indirect, cannot be in silos. You cannot have 5 different platforms in place for 5 different requirements. For your channel/sales enablement efforts to be successful, you need a single solution that covers the core areas--asset management, marketing, sales, channel and operations. This is what Mindmatrix offers--one single platform to suit all the needs of every sales model. And, that is what we are trying to say out loud now with our new website, positioning statement, logo and the #OnePlatformm hashtag.”
There has never been a better time to learn more about Mindmatrix and our #OnePlatformm philosophy. The sales and channel enablement pioneer is going to be sponsoring Channel Focus (May 2-4, San Diego), Nuvello “Leveraging New Technologies to Amp your Channel (May 8-9, San Francisco), SiriusDecisions Summit (May 15-19, Las Vegas), and Channel Visionary (May 31-June 1, Los Angeles). Feel free to schedule an appointment or just drop by if you are in town!
Mindmatrix is the only single, fully integrated platform offering complete marketing and sales enablement for direct and indirect sales. Mindmatrix offers Partner Relationship Management (PRM) software, Channel Marketing Automation, Asset Management software, Sales Enablement software and Marketing Automation software for the complete enablement of your sales and marketing teams.