The Sales Enablement software pioneer, announced today the availability of text messaging capabilities within the Mindmatrix Platform. With this new capability, the Mindmatrix Sales Enablement platform will be expanded from online and print to include text messaging and mobile. Because of the all-pervasive nature of SMS usage, this addition to the Mindmatrix automation platform will enable firms to extend significantly their marketing reach beyond what has previously been possible.
The Mindmatrix platform already has powerful analytic tools that enable its clients to use Big Data to create increasingly relevant messages for their prospects. With Mindmatrix’s incorporation of text messaging into their automation platform, marketers can now reach prospects with personalized messaging on the largest, most popular mobile feature available. The software also has the power to create smart-lists and nurture campaigns for text messaging. In essence, now text messages can be set up in a similar way to email drip campaigns, where specifically defined markets can be identified and targeted for attention using any desired set of criteria, taking personalized messaging to another level.