Has your sales cycle shortened?
A good marketing automation software will help your business enjoy a shorter sales cycle thanks to better lead focus and quality lead generation
Are your conversion rates heading up?
Smart marketing automation software will help your conversion rates head north by automatically nurturing your cold/not-so-warm leads until they are sales ready. That means, your sales team gets well nurtured leads that are ready to make a purchase—that means better conversion rates.
Have you established a personal relationship with your contacts?
Best marketing automation software programs help you establish a personal relationship with your contacts. They help you engage in personalized marketing and sales strategies with ease.
How good is your marketing support?
Great marketing automation software programs are those which put an end to the sales-marketing disconnect by aligning sales and marketing functions seamlessly. Some signs of seamless sales marketing alignment include—good marketing support for sales across all prospect touch-points, having the sales collateral ready on time, getting quality leads and even having complete prospect data that allows the marketing team to pitch the right products/services—cross-selling and up-selling based on past purchases and post-sales behavior.
Having your sales is on the road is no impediment to client communications
A next-generation marketing automation software will provide you with the tools you need to communicate with prospects and customers, even your sales team is on the move. It can be an iPhone app or an android application that helps your sales team stay in touch with their prospects, or a simple desktop alert that helps you understand key prospect reactions and behavior.
If the answer to all these questions is “YES”, then your marketing automation software is doing its job…
The Marketing Automation Software Quiz. Take this quiz to find out how effective your marketing automation is…
Mindmatrix's award winning software is changing the way companies sell product and services. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, marketing automation, sales enablement and channel marketing automation functionality. Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline mediums. Using Mindmatrix, sales and marketing teams are able to spend less but sell more. Mindmatrix is a Pittsburgh, PA based company with over 800 customers spanning various industries. To find out more or to schedule a demo visit us at www.mindmatrix.net.