We had a little excitement here last month. We recently received positive reviews from an independent expert in the marketing automation domain. David Raab’s blog post titled “MindMatrix Adds Sales Support to Marketing Automation,” posted on December 4, 2012, describes how MindMatrix adds sales-marketing alignment to standard marketing automation features. MindMatrix has nearly 250 clients with about 34,000 end-users.
Referring to the platform’s ability to add sales marketing alignment to more traditional marketing automation tools, Raab notes ” MindMatrix does a good job with these features. Content personalization is especially sophisticated, supporting dynamic content (i.e., conditional logic) within templates; drawing personalization variables from user, partner, contact, and other tables; and providing precise control over which content attributes can be edited by a salesperson or other end-user. Personalized output formats include not just email, but also Web pages, PowerPoint, and online or printed PDFs.”
According to his blog, Customer Experience Matrix, David Raab, “is a long-time marketing technology consultant and analyst. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.”