Lead Generation Emails. No Jargon, Please!!!

Today's Blog--Business Jargon.

Have you leveraged your borrowing power to facilitate the acquisition of revenue-driving assets  today?

You know what I'm talking about. Just read Dilbert for a few weeks, and you see them poking fun at management-speak! Who doesn't know the  co-worker trying to sound important by "discussing  seamless integrations that offer holistic empowerment?"

Someone once gave me this wonderful grid of words, 3-columns wide. Each column  was a list of very overstuffed verbs, adjectives, and nouns. Combine one from each of the columns, and it was instant business-speak. Didn't mean anything, but it sure sounded impressive.

Think about this when you write any communication to a client or potential lead. Write plainly. Write simply.
The only thing those over-used terms and phrases do is disguise the real message. If you want to have your customer actually hear your message, make it clear by using simple, plain English.
It is hard work not  falling into the trap of cliches and hackneyed phrasing, but the results are worth the effort.   Customers might  actually understand your message. 

Whether you are writing lead-generation emails,  composing your sales materials, or just a simple thank you note, keep it simple.

Do you have a piece of workplace-babble that you hate? Send me a note. I'll post a new one every week. We can all use the laugh!

P.S. As I write this, I'm listening to the radio.  Some consulting agency said they would help me "leverage business's  most powerful new advertising medium today!!" 


I have absolutely NO idea what I just decided NOT to buy.

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