Leading Sales Enablement, Channel Marketing and Partner Relationship Management Software Provider, Mindmatrix Enhances Its Reporting Module

The PRM Software's reporting module now offers in-depth reporting and analytics
Mindmatrix Partner Relationship Management Software has been upgraded to strengthen its reporting and analytics module across user organizations and groups.
Mindmatrix PRM Software now offers a more in-depth view of which assets salespeople and channel partners are using with what prospects, and at what stages of the sales cycle. This allows managers to coach those who are not using the right assets for the right types of prospects at the right time, thus helping them improve their close rates and drive revenue. Earlier these reports were available only to users in the role of site administrators, which limited the access to one or two users in the top management. However, based on customer feedback, a need was felt for these reports to be made available at middle and lower management levels as well, which prompted this enhancement.
Harbinder Khera, CEO, Mindmatrix says, “Companies strive for increased adoption of their sales enablement/partner relationship management software, but often find it to be an elusive goal. One of the key reasons for this is lack of visibility into salespeople’s or channel partner’s activities. If you don’t know what marketing/sales activities they engaged in, you cannot judge their engagement levels and consequently take remedial measures. That’s why this enhancement to our partner relationship management software is so important. It makes key data available at the right time and literally in a single click.”

About MindMatrix 
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End-to-end services that make you successful

The Good and Bad of Partner Recruitment: Part Two

Last week we spoke of 'Bad' partner recruitment techniques--that never give you the intended results in the long run. This week we discuss what you should have done in the first place. 

Create a profile of your ideal partner
As with any new marketing strategy, you should focus on engaging your ideal partner. Create a profile of the partner you think would do the best job reselling your products.

Here's an example below --

















I chose some simple factors that should affect the bare minimum of partners entering into program. 
  • Champion - While champions may be difficult to rely on long term, they can help drive adoption selling your products.
  • Industry - If the industry the reseller services doesn't fit your product, don't focus on these contacts.
  • Number of Sales reps - Sales reps are lifeblood of any organization. Try to find out if your partner has the bandwidth to support reselling with a robust/well-organized sales team.
  • Dedicated Marketing Rep - Marketing reps will get in touch with you the most to help generate leads for sales teams. Partners with marketing resources will be easier to tap to resell AND are more likely to provide constructive resources for feedback and engagement down the line.
Damage control and Re-evaluate
Re-examine your partnerships and find out where you may have misstepped. Repair any damaged relationships with phone calls or email campaigns designed to restore faith. You can even share that you are focusing on a relaunch of your partner program over the next 3 to 6 months that focuses on supporting your partners. 

Here are some examples of steps you can take --
  • Let any struggling or unhappy partners who have personally been in touch with you know you are revamping to better support your resellers
  • Come prepared to any damage control situation with your ideal sellers ready to talk about a 3-6 month plan for better engagement and support
  • Create a core group of partners to enable, based on your ideal profile
For the next few months, your core group will become your focus to improve engagement and model the rest of your partner program after. Once this is done, you should be able to start digging in deeper to better manage your channel program in the future.

Mindmatrix marketing automation software introduces ‘interactive banners’

Users can now add attractive, attention-grabbing banners to the assets created in the marketing automation software platform

Mindmatrix marketing automation software’s new feature allows users to take their marketing and sales assets to the next level by adding interactive banners to them. This feature basically allows the user to create attractive banners using text, images, videos, call to action buttons, slideshows and fancy animation styles. These banners can be made a part of external assets created using the Mindmatrix marketing automation software, such as landing pages, emails, web forms, etc.It can also be used internally, such as for the internal sales playbook, partner portal welcome page, the dashboards, etc.

Mindmatrix CEO, Harbinder Khera says, “As a company, we have always worked to make the marketer’s job easier and the salespeople more independent. This is one more step in that direction. The Interactive Banner feature allows users to create amazing sales and marketing assets with zero coding knowledge. Just drag and drop a few elements here and there and you have a great landing page with a slideshow banner or an email with an interactive CTA! Another important aspect is that the interactive feature can be also used by companies internally to drive adoption and engagement of the Mindmatrix platform by their channel partners and salespeople. Companies can  use this feature for announcements, such as the addition of new sales assets, employee of the month, or availability of new MDF. These interactive banners can be put up on the welcome page of the partner portal or on the dashboard or in the internal playbook section, so it gets the channel partner’s/salesperson’s attention.”


About Mindmatrix
Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End to end services that make you successful


Mindmatrix Channel Marketing Automation Software Introduces the Chrome Extension That Truly Takes Channel Marketing Automation to the Next Level

The channel marketing automation software’s new plugin generates new leads for users in a single click, allows users to view the performance of their marketing/sales assets and campaigns, and makes social media marketing a breeze

Mindmatrix channel marketing automation software’s new feature addition makes it possible for its users to view key marketing metrics and engage in quick social media marketing campaigns. To access this feature, users need to download a plugin for Chrome released by Mindmatrix. The plugin, called the Mindmatrix Chrome Extension, allows users to view the assets available in their Mindmatrix accounts, analyze the performance of their marketing/sales activities, create opportunity records and send assets to their contacts in the Mindmatrix channel marketing automation softwareplatform using their gmail accounts.
Another key feature of Chrome Extension is social media marketing. The Chrome extension allows Mindmatrix channel marketing automation software users to publish social media posts across Twitter, LinkedIn and Facebook if the user’s social media account has been synchronized with Mindmatrix. The users can even publish posts on the pages of the users of other groups and organizations, provided they have the required permissions in the Mindmatrix platform.
The Chrome Extension also brings the “Lead Generator” to Mindmatrix users. By automatically generating leads based on minimal lead information, the lead generator is every marketer’s dream. All the user has to do is key in the lead’s first name, last name and company name into the channel marketing automation software’s Chrome Extension and the tool will generate their email IDs based on the the lead company’s email pattern.
Harbinder Khera, CEO, Mindmatrix, says, “Channel marketing is quite complex and companies that invest in channel marketing automation software to make it easier often find that their channel partners are not as responsive to their investment. We know that to get maximum ROI on your channel marketing automation software investment, your channel partners have to actually use it. Mindmatrix Chrome Extension makes it easy for channel partners to use the channel marketing automation software and derive maximum benefit from it, automatically boosting channel engagement levels.“

About MindMatrix 
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End-to-end services that make you successful