Mindmatrix simplifies user experience by adding a walk-through help and intuitive top navigation to its Direct and Channel Partner Enablement Platform


The module, called Assist Me,  guides users through every function of the Mindmatrix sales enablement, PRM, and channel enablement platform

Pittsburgh, May 16, 2017: Mindmatrix has added ‘Assist Me’, an interactive,  walk-through help module to its  PRM, Channel and Sales Enablement platform. The company has also added an option to move its navigation panel from the left sidebar to the top. These modifications make it easy for Mindmatrix clients to navigate through and use the various features of the software and make accounts compatible with the Assist Me tutorials.

With these modifications, the company’s clients will now enjoy higher platform adoption rates among their sales teams and channel partners, lower learning curves, and virtually eliminate the need to have dedicated training sessions for new users.

According to Harbinder Khera, CEO, Mindmatrix, the intuitive help module was an outcome of the company’s extensive experience as a leading PRM, channel and sales enablement consultant and service provider.

Harbinder says, “Our experience has taught us that adoption plays a key role in ensuring investment in sales enablement pays off. This is especially true in case of channels. Your channel or sales enablement project is not going to yield results unless your channel partners and sales people really use your sales enablement program.”

“History has taught us that a major reason for low adoption is a poor user experience. People simply will not dedicate long hours to learning  new software when there are sales calls to be made and targets to be met. This fact prompted us to introduce Assist Me and the top navigation panel.”

“Assist Me is a context-intelligent, complete walk-through help module that guides users through every task that they need to perform on the Mindmatrix platform. Whether you want to make an email template, set up a lead nurturing drip, or use a playbook, Assist Me serves as a self-help/tutorial to users, facilitating training.”

“We want our clients to be able to get the most out of their investment in us. We are confident that Assist Me will help our clients achieve this by boosting adoption of the Mindmatrix platform in their organizations by 30%, thus helping their sales enablement programs really takeoff.“



About MindMatrix
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales.

Mindmatrix combines PRM, Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for  the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling  your sales channels to sell more, faster.

7 steps to improved cloud channel management- Part-2

Last week we discussed 3 basic requirements of an effective cloud channel network. As the concluding part this week, we tell you the 4 other must-haves for building a cloud channel partner network that yields the results you seek.

#4: Alignment of corporate marketing function with partner sales
Another challenge that the channel based cloud sales model brings is a lack of local marketing and sales communication. For your sales to truly take off at local levels, you need great marketing and sales campaigns, designed for the local audience. You may be a brand, but for the end consumer, it is all about who they are buying from. If you want your partners to be able to sell your products/services effectively, you need to make them a part of your brand.

#5: Lower your channel partner’s dependence on corporate marketing
One of the reasons why your cloud channel partners aren't able to push your products as effectively as they'd like to is lack of support from you as a vendor. Your corporate marketing team is too busy to offer individualized support to each channel partner. As a result, your channel partners are not in a position to sell the vendor's products/services as aggressively as they'd like to.
Your channel partners look up to you to protect their interests. Channel conflicts can  strain your channel relationships and cost you valued channel partners. One way to avoid channel conflicts is by putting a solid deal registration mechanism in place. This allows vendors to control the flow of leads to their channel partners and with every lead needing the vendor's approval, the chances of two channel partners pursuing the same lead drops to zero.

#7: Partner portals
As a vendor, you know the importance of having channel partners who share your marketing and sales vision. But, more often than not, you find it challenging to pull them onto the same page. Channel partner portals are a great way to resolve this challenge. Partner portals make communication easy and consistent.

You know you are not the only vendor for your channel partners, but you want to be their favorite. If you want them to push your products ahead of your competitor's, then you need to make it easy for them to sell your products. That’s it in this post, but don’t forget to register for the upcoming Mindmatrix-2112 Webinar on Building a Cloud Channel.

 Webinar Registration

We have Larry Walsh, CEO & Chief Analyst of the 2112 group talking about

  • The most important attributes for a successful cloud channel environment
  • How you can create a strong network of channel partners to sell your cloud services
  • The best practices in cloud network building
  • How you can create a guided sales process for your cloud channel partners

The webinar is on Wednesday, May 24, 2PM EST/11AM PST. Click here to register. Can’t attend live? Please click here to register for a recording. See you at the webinar!

7 steps to improved cloud channel management- Part-1

As a cloud service provider, you represent the future of technology delivery and consumption. But while the cloud is revolutionary, that doesn’t mean you don’t  still need effective channels to reach your target markets and nail down new sales. Starting this week, we have a 2-part blog series that tells how you, as a cloud service vendor can help make your cloud channel more effective...in 7 easy steps.


#1:Channel partner visibility
One of the key challenges cloud vendors face with the channel sales model is lack of channel partner visibility. Most vendors find that they have no clue what their channel partners are up to. Are your channel partners targeting the right kind of leads? How are your channel partners following up with their leads? Getting 360-degree channel partner visibility is the first step to successful cloud channel management.


#2:Guided sales process
Giving your channel partners a guided sales process helps them sell more effectively. This is where setting up channel sales playbooks can help you. A channel sales playbook is a systematic organization of all marketing and sales assets and data that your cloud channel partners will need to push your services.
Your training and partner onboarding program plays a key role in helping your channel partners sell effectively. Make sure your training and onboarding program  spells out the sales process clearly. Define the process flow for all types of leads and all steps in your sales cycle and document all the sales best practices are and make them available to your channel partners.


Liked what you read? Then you might want to register for the upcoming Mindmatrix-2112 Webinar on Building a Cloud Channel. Larry Walsh, CEO & Chief Analyst of the 2112 group will discuss


  • What are the most important attributes for a successful cloud channel environment
  • How you can create a strong network of channel partners to sell your cloud services
  • What are best practices in cloud network building
  • How you can create a guided sales process for your cloud channel partners


The webinar is on Wednesday, May 24, 2PM EST/11AM PST. Click here to register. Can’t attend live? Please click here to register for a recording.


Don’t forget to stop by next week for the concluding piece to this series.

Webinar Recording: Fast-tracking demand in B2B channels

Did you get a chance to attend our latest webinar on Fast-tracking demand in B2B channels?
We had Kathy Freeman Contreras, Research Director, SiriusDecisions, discussing
  • The most effective means for delivering lead generating programs through the channel which deliver the highest adoption and ROI
  • The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model that serve as a roadmap for driving better engagement and marketing performance with partners 
  • How to prepare for successful channel and sales enablement
Here's a recording to the webinar if you missed attending it last week or want to watch it again.

By the way, did you know that Mindmatrix is showcasing #OnePlatformm at 4 tradeshows this month? There has never been a better time to learn more about Mindmatrix and our #OnePlatformm philosophy.

Mindmatrix is a sponsor at-
  • Channel Focus (May 2-4, San Diego)
  • Nuvello (May 8-9, San Francisco)
  • SiriusDecisions Summit (May 15-19, Las Vegas)
  • Channel Visionary (May 31-June 1, Los Angeles)

Feel free to schedule an appointment or just drop by if you are in town!