Mindmatrix Partner Relationship Management Software enhances the opportunity registration feature to enable channel partners and vendors to manage opportunities better

This upgrade further drives adoption of the Mindmatrix PRM software by strengthening the deal registration and opportunity management features 

Mindmatrix recently enhanced its Partner Relationship management software to make its deal registration and opportunity management features more powerful. This enhancement offers a more precise understanding of the lead status in the sales cycle and, as a result, makes lead management more efficient. 

This is done by introducing a step-based process into the opportunity registration module, which allows for stepwise progression of leads from one stage to another. Mindmatrix PRM software tracks the progress of the opportunity at every step and updates their position in the sales funnel. The enhancement makes lead management better by mapping the progress of the lead from one stage to another and also by automatically recommending to channel partners/salespeople, the marketing or sales assets (including spec sheets, brochures, proposals and quotations) or campaigns to be used when communicating with the prospect at each stage of the opportunity.  

This enhancement also lends flexibility to the way in which opportunity information is captured and reflected in the system by allowing users to add custom fields and tabs to the opportunities. 

Mindmatrix CEO, Harbinder Khera says, “ One of the key things channel partners want from their vendors is security and protection of their interests. Our Partner Relationship management software’s deal registration system offered that anyway. But, we wanted to go a step beyond the mundane and this enhancement helped us do that. With this enhancement, not only can a channel partner stake their claim on the lead, but they will also be able to capture as much information about a lead as they want, as they want and then reach out to them with the right messaging at the right time.”

About Mindmatrix
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End-to-end services that make you successful

Webinar Recording: Ten KPIs That Demonstrate Channel Value


Selling through channel partners is a great way to expand your sales reach and market coverage at lower sales costs. But, are you able to stay connected with every single partner as your partner base grows? As you grow, are you able to determine how each one is performing or are you simply going with the flow? The answer is usually no.

Naturally, revenue and profit are often see as a primary measure of channel success. But, there are 10 other Key Performance Indicators that can help you determine how well your channel partners are doing. This Mindmatrix-2112 webinar tells you exactly what these KPIs are and how significant they can be in your channel operations.

Hosted by industry expert Larry Walsh, the webinar presents a great opportunity to learn about the critical role these KPIs play in channel management. Click here to view the recording.

Mindmatrix marketing automation software introduces ‘Hotspots’

Users can now create interactive, attention-grabbing banners and images with hotspots in the marketing automation software platform

Mindmatrix marketing automation software’s new feature allows users to take their web-based marketing and sales assets to the next level by adding hotspots to the banners and images used in them. The hotspotted banners and images can then be made a part of internal playbooks, partner portal welcome page, channel, sales or marketing dashboards or even a part of an external web asset (using a system generated HTML code) created using the Mindmatrix marketing automation software, such as a landing page or a microsite.

Mindmatrix CEO, Harbinder Khera says, “Last month we introduced the interactive banner feature that let Mindmatrix users create attractive banners using text, images, videos, call to action buttons, slideshows and fancy animation styles. This month we enhanced them even more by adding the hotspot feature. Apart from using this in external assets, the hotspot feature can be used by companies internally to drive adoption and engagement of the Mindmatrix platform by their channel partners and salespeople. Companies can  use this feature for announcements, such as the addition of new sales assets, employee of the month, or availability of new MDF. These interactive banners can be put up on the welcome page of the partner portal or on the dashboard or in the internal playbook section, so it gets the channel partner’s/salesperson’s attention”

About Mindmatrix
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
End-to-end services that make you successful

Creating the concierge model that’s right for your channel partners

Over the last few weeks, we have learnt what the wide spectrum of concierge marketing services covers and what kind of concierge marketing services you can offer your channel partners. In this week’s blog-post, we  explore the different marketing concierge models available.

Channel Marketing Concierge Models
  • Multiple concierge service providers- Providing marketing concierge services to your channel partners doesn’t mean overloading your corporate marketing department or hiring new staff to assist your channel partners. That model will never be scalable. One solution is arrangements  with different agencies that provide the services you want to offer. In this model, you may have multiple concierge providers, each focusing on one element of marketing such as consulting, branding and designing, campaign setup and analytics, etc.
  • A single concierge service provider- Another option is to bring a service provider on board who offers ALL the channel marketing concierge services that you may need. It may not be easy to find ONE vendor who offers EVERYTHING, but there may be providers who outsource specific services, and yet, as far as you are concerned, you just have to interact with a single provider.
Pricing
Another important aspect of the channel marketing concierge model is  pricing. As a vendor, you need to find the right pricing strategy for your channel marketing concierge. Either you can offer it free to all your channel partners or share the cost with them. You can make it available at differential pricing based on partner levels or tiers. For example, offer the marketing concierge services package at 20, 30 and 40% discount to your silver, gold and platinum level partners respectively. Or, you may have a flexi-concierge offering model where your partners may choose to pay only for the concierge services they need or subscribe to. For example, some partners may choose social media marketing, while some may want help with email campaigns.

Channel Marketing Concierge Services generate more revenue for the vendor by helping channel partners market and sell vendor’s products and services better. This creates a win-win relationship between the vendor and their channel partners. Vendors who offer timely sales and marketing support and whose products and services are the easiest to sell ultimately become a channel partner favorite.