Pass on only the best leads to your channel partners
Use lead scoring, smart segmentation and routing tools to ensure only the best leads are sent to your channel partners. The better the lead quality sent to them, the better the chances of closure. That will make you their favorite vendor!
Just as you need to stay in touch with your channel partners at regular intervals, your channel partners also have to engage their leads. Lead nurturing translates to lower lead drop rates and higher closure rates. Offer your channel partners the tools and assets they need to nurture their leads throughout the buyer’s journey.
Help them understand their leads better
One more way to move your channel partners closer to success is giving them a complete, 360-degree view of their prospects. When your channel partners know what stage of the sales cycle their leads are in, it automatically helps them pitch your products and services better to the leads.
Tip: Getting a 360 degree view of prospects is great, but what’s even better is getting real-time alerts and notifications about significant lead activity. After all, you can’t expect your channel partners to look at lead activity reports constantly and a delayed response can cost you the sale.
Spending a little time with these 3 tips will yield some real results from your channel partner’s.